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Philosophy

Philosophy

We define “naturalness” not as trend. We are convinced that it simply has the best taste. And that’s the reason why we use all raw materials in organic quality. We don’t do compromises and additives in the form of sugar, flavorings or other industrial tricks. We want to produce beverages where the quality unconditionally determines the outcome – not the lowest possible price.
In order to meet this high standard, we need strong partners and so it is important for us to know our suppliers personally and to act fairly with them. Especially to the family-run orchards at “Altes Land” – which is
Europe’s largest fruit cropping area – we cultivate a very close relationship and accompany every harvest from the beginning of the blossom.

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